What is Spam?
Spam is unsolicited e-mail, often of a
commercial nature, sent indiscriminately to
multiple mailing lists, individuals, or
newsgroups. In short, spam is "junk e-mail."
As defined by H.R. 3113 and reported by the
Subcommittee on Telecommunications, Trade, and
Consumer Protection, unsolicited e-mail refers
to any electronic message that:
-
advertises a product or service for profit,
-
is sent for other commercial purposes,
-
is sent to a recipient with whom the initiator
does not have an existing business
relationship, or
-
invites the recipient to view content on an
internet website that is operated for a
commercial purpose.
Managed Account Research, Inc. (MARI) recognizes
an e-mail as "spam" if:
-
the recipient is unable to easily unsubscribe
from the e-mail list,
-
the transmission contains invalid or forged
headers, invalid or non-existent domain
names, or other means of deceptive
addressing, or
-
in the opinion of the recipient, the
transmission and reception of the message
appears to give a disproportionate benefit
to the sender.
What is opt-in vs. opt-out e-mail?
Opt-in e-mail is a web marketing term for
promotional e-mail that recipients have
previously requested by signing up via a website
or special ad banner. Typically, web users are
invited to sign up for promotional information
about one or more product or service categories.
Those who sign up have thus "opted in."
Opt-out e-mail is a web marketing term for
promotional e-mail that recipients have not
previously requested by signing up. However, for
MARI e-mail distributions, the contact's e-mail
address must have been provided to MARI by that
individual via a MARI website, conference, or
trade show. Individuals who have willingly given
MARI their contact information via these methods
are automatically added to e-mail distribution
lists that benefit that individual. Although the
individual is added to the e-mail distribution
list on the concept of opt-out, the individual
is ALWAYS given the opportunity to easily
unsubscribe - without being hassled.
What is MARI doing to become "anti-spam?
MARI hopes that individuals find its e-mail
communications informative and helpful. However,
MARI respects the recipient's wishes for either
receiving or not receiving e-mail communications
from us. Therefore, MARI has adopted the
following as procedures for all of its e-mail
distribution communications:
1.
Valid addressing
The e-mail communication will be sent to a
single recipient with the intention of it being
received by only one individual. The sender
address will be a valid MARI e-mail address that
is monitored by a MARI employee. Therefore the
sender address can also be sent e-mail. The
sender address will be relevant to the content
of the message being sent.
For example, information sent from John Smith at
Managed Account Research, Inc. will be sent from
"jsmith@ma-research.com."
2.
Valid headers/subjects
The e-mail communication will always have a
header or subject that is appropriate and true
to the content provided in the communication.
The header or subject will not be used
inappropriately or give a disproportionate
benefit to the sender.
3.
Valid contact information
Any contact information in the e-mail
communication will be real and relevant to MARI
4.
Valid subscribe/unsubscribe service
The e-mail communication will always have the
"MARI Subscription/Register" information at the
end. MARI's website will always provide
information on how to subscribe or unsubscribe
to any of its e-mail distribution lists (see
www.ma-research.com/register.php
or
www.ma-research.com/unsubscribe.html). The
process to subscribe and unsubscribe is simple,
real, and requires only a few seconds.
MARI also has a strict privacy policy posted on
all their websites, which addresses the fact
that information collected by MARI is not sold,
but used internally for marketing and
telemarketing campaigns.
5.
Relevant and beneficial information for the
recipient
MARI attempts to provide honest information
about our company, solutions, products,
services, or other information which we feel
will be in some way relevant and beneficial to
the recipient.
6.
Mindfulness and compliance with company policies
MARI's e-mail distributions will be mindful and
in compliance with its current
Privacy Policy
as well as its Anti-Spam Policy which is in
compliance with current international
privacy-policy requirements.
Dated: 2.03.2006
Please send any questions about MARI’s Anti-Spam
Policy to:
Managed Account Research, Inc.
929 Santa Barbara Street
Santa Barbara, CA 93101
